Since it was founded 21 years ago, Cellosound has grown to become the premier audio production company in Guangzhou, the city at the heart of the most-populous metropolitan area in mainland China. An Alcons Audio LR28 system is the latest addition to its inventory, bringing HiFi-quality sound at concert SPLs to Cellosound’s biggest events.

Cellosound was founded in 1998 with a used DDA mixing console and a couple of small PA systems. As the Chinese economy started to rapidly expand in the early 2000s, the company’s customer base grew and Cellosound has regularly upgraded its rental inventory.

By late 2018, its customer base had grown to where a new high end solution for major events was needed, as the company’s Raymond Liu explains. “Our customers were requesting a system for touring and EDM events and we knew that, to continue our growth and development, we needed a complete, large format line array system with beautiful sound,” he says.

Cellosound spoke to AV distributor Guangzhou Donghui Digital Technology Development Co., Ltd, who recommended an Alcons solution. The company suggested the LR28 larger format line array was the best solution. After hearing it, Cellosound made an initial investment in a system comprising 16 LR28, eight BC543 very high output cardioid subwoofers and Sentinel10 amplified loudspeaker controllers.

The LR28 delivers exceptional sound quality with very high SPL capabilities and throw. Together with the BC543’s selectable cardioid low-frequency pattern control, excellent rear rejection and excursion capabilities, which extend the output by 3.5dB compared to traditional 18” designs, the systems can make the power and quality at the biggest events exceed all audience expectations.

Cellosound has used its system on live broadcast events for global Chinese technology company Sina Corp, beneath the iconic Canton (Guangzhou) Tower, and other events where the system has proved so successful that a further investment is already planned.

“We are really happy with the LR28, it is very good to work with and delivers great results. We will definitely be expanding it in the near future,” says Raymond.

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Alcons background information;
Alcons Audio is a Dutch manufacturer of professional sound systems for quality-conscious clients in the cinema, installation and rental/touring industry.

The Alcons Audio team continuously strives for obtaining the most natural possible sound reproduction at any SPL with utmost day-to-day consistency and reliability. This is achieved through a tameless curiosity combined with a fearless drive to develop and implement unconventional technologies and techniques. Alcons’ multiple-patented high-power pro-ribbon technology is just one example.

Recent Alcons ambassadors include: American Legion Hollywood, Trondheim Rocks with Kiss, Def Leppard, Iron Maiden and Volbeat, Levels Audio studios Hollywood, Elbphilharmonie Hamburg Germany, Alan Parsons Project German Tour, Hamilton the Musical, Broadway New York NY and West-End London, kd lang US tour, Lisa Nilsson tour, Google/YouTube, NBC Universal Pictures, Walt Disney, St. Patrick’s Cathedral New York USA, Red Bull’s Hangar-7 Austria, and an increasing number of rental companies around the world.