As part of its ongoing goal of easier and more direct communication with its loyal customers, Musician’s Friend, Inc. (MF), among the largest direct response retailers of musical instruments and gear in the U.S. and part of Guitar Center’s family of brands, announces the launch of its next-generation mobile app, available for both iPhones and Android devices at their respective app stores. Alternately, visit this page to download the app.

Available now for free download, the Musician’s Friend mobile app lets you shop for the gear you want (including new, open-box and a premium assortment of Private Reserve instruments) right from the palm of your hand – whenever, wherever – through a highly intuitive interface.

New features and benefits of the app are immense: for instance, the app includes features for saving searches and adding product alerts that will notify customers when new matches arrive and if a product drops in price, and most orders made through the app will qualify for free ground shipping. Additionally, members of the Musician’s Friend Loyalty Program will receive 8% back in reward points, free ground shipping on all orders, early access to great deals, VIP service from MF’s call center, and more. Members will also be able to easily manage their Musician’s Friend Loyalty Program rewards through the app.

All users can browse content on “The Hub,” a critical resource for musicians that includes exclusive content, key features, specs and hands-on product reviews, all to help users select the right product for their needs. Another great feature is the “Stupid Deal of the Day” – app users can opt-in for notifications of handpicked daily deals on all sorts of different popular instruments and gear. Also, the app allows Touch ID or Face ID authentication (iOS) or Smart Lock (Android) for easy login and checkout.

“Our updated mobile app is among the most convenient and sophisticated ways to shop for musical gear available,” states Bob Biles, Musician’s Friend Director. “Regular visitors to our site will love the app for the same reasons they love the site – great inventory, great deals, and an understanding of the passion that they have for the instruments they love. This app puts all of that, and more, in the palm of your hand.”