Shure Incorporated today announced promotions for four key sales executives.

Peter James has been named Vice President of Global Sales, Pro Audio. Peter has been in the audio industry for 30 years, with more than 20 of them at Shure. He has been Managing Director of Shure Distribution UK since 2009, and, since 2015, has chaired the Global Integrated Systems Board. Under his leadership, Shure UK has had significant sales growth in key vertical markets. Peter is based in Waltham Abbey, United Kingdom.

Abby Kaplan has been named Vice President of Global Sales, Retail. Abby has been with Shure since 1998 in various sales positions. Before Shure, she worked for two pro audio companies and has a long history of success with big box and independent brick-and-mortar resellers as well as e-commerce customers. Abby is based in Shure’s Chicago City Center office.

José Rivas has been named Vice President of Global Sales, Emerging Markets. José will lead the sales organization focused on several developing markets worldwide. After serving as Sales and Marketing Director for the International Americas Business Unit and Sales Director of the Americas Business Unit, José has led the Latin America go-to-market organization. During this time, he supported a cross-functional team that expanded the Company’s footprint with new regional offices in Miami and São Paulo. José is based in São Paulo, Brazil.

Jim Schanz has been named Vice President of Global Sales, Integrated Systems. Jim joined Shure in 1998 and has effectively served in a number of sales roles. In 2011, Jim took over leadership of Shure’s Market Development function. His efforts and initiatives have led to a considerable increase in sales since 2013. Jim is based in Shure’s Chicago City Center office.

“I want to express my congratulations to Peter, Abby, José, and Jim on these well-deserved promotions,” said Mark Humrichouser, Shure’s Vice President of Global Sales. “Their combined sales expertise and accomplishments have been instrumental in Shure’s success in growing our global business. We are fortunate to have these impressive leaders on the Shure Sales team.”


Peter James, Vice President of Global Sales, Pro Audio


Abby Kaplan, Vice President of Global Sales, Retail


José Rivas, Vice President of Global Sales, Emerging Markets


Jim Schanz, Vice President of Global Sales, Integrated Systems

About Shure Incorporated

Founded in 1925, Shure Incorporated ( is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.