Shure has partnered with the Music Resource Center (MRC), a Charlottesville-based, non-profit teen center, to provide the facility with its MOTIV™ microphones for local, underserved youths interested in the performing arts. Founded in 1995, the MRC has locations in Charlottesville, VA and Cincinnati, OH that aim to inspire teenagers in a culturally diverse and musically focused setting to elevate lifetime and academic achievement. Shure donated product from its line of MOTIV microphones—iOS and USB recording solutions designed for high-quality and portable recording—to help students capture and craft their musical endeavors.
Teens affiliated with the Charlottesville center recorded three songs with MOTIV, and subsequently captured their experiences with the MV5 Condenser Microphone for iOS & USB, MV51 Large-Diaphragm Condenser Microphone for iOS & USB, and MV88 iOS Digital Stereo Condenser Microphone in the “Young Creators Empowered by MOTIV Digital Microphones” video. The video was filmed by former MRC student, Zach Phillips, and showcases how students were able to leverage the MV51, specifically, for studio-quality audio recording of their respective tracks. Three of the tracks are now available to stream on Spotify, iTunes, and YouTube.
“Being able to give our members a true studio environment to collaborate and develop their musical skills is invaluable for their artistic and personal growth,” said Lucas Brown, Program Director at MRC. “Musical expression is empowering for individuals at MRC, and we’re able to teach them valuable life lessons that extend beyond the studio under the unifying umbrella of the universal language of music. Shure’s generous donation has already helped several of our young members create and record their own songs that are currently available online. These microphones have demonstrated their importance in the life of the young, up-and-coming artist, and it was a ‘full-circle’ experience having former MRC student Zach Phillips capture their experiences in his short film.”
Designed to support digital-recording users seeking better audio quality, Shure’s MOTIV line of digital microphones and recording products feature three condenser microphones and a sleek digital audio interface that can connect directly to any iOS device without additional adapters or connection kits. Additionally, the ShurePlus™ MOTIV mobile recording app provides uncompressed recording, editing, monitoring and control of the MOTIV digital microphones and recording solutions. The products are engineered for individuals looking to capture high-quality audio for vocal/acoustic recording, podcasts, YouTube videos, and field recording.
“Seeing the teens at MRC enjoy the MOTIV microphones and create their own original content is really inspiring,” said Laura Clapp Davidson, Eastern Retail Market Development Specialist at Shure. “Anyone can be a content creator with a few pieces of equipment, and connecting with students during the formative age of their musical interests will hopefully inspire them to continue to pursue their dreams. It has been amazing to see what the students have been able to do, and we hope it can spark confidence and creativity for other aspiring artists.”
To learn more about the Music Resource Center, please visit https://musicresourcecenter.org/. To listen to the MRC students’ MOTIV recordings, visit Sam Robertson, Nahlij Corbin, and Sarah Gross. Watch the “Young Creators Empowered by MOTIV Digital Microphones” video.
For additional information on Shure’s MOTIV line, go to http://www.shure.com/americas/motiv/overview.
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.
About The Music Resource Center
Founded in 1995, the Music Resource Center is a multifaceted teen program with locations in Charlottesville, Virginia and Cincinnati, Ohio. MRC’s mission is to use recording and performing arts, life skills, and mentoring to create a sense of empowerment and accomplishment in the community. MRC is a nonprofit organization that is funded by private donations, foundations, and corporate support.